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The D.R.E.A.M. Principle

Catapult Your Business to New Heights

For busy executives, authors and speakers, finding time to write your book or develop a quality presentation can be challenging. You’re busy with a multitude of priorities and your day-to-day responsibilities can often stand in the way of getting your book published or developing your speaking business. Often, you know what you want to do, but you’re not sure how to get started, what the proper procedures may be or even what resources are available to assist you. Let’s turn your D.R.E.A.M. into reality!

After working with clients for many years, I realized that regardless of the type of engagement, scope of work, size of client, or length of the project, there were five key steps in every process that were critical to our success. These steps are what I've coined my D.R.E.A.M. Principle:

Define Your Business

Your core message is the element most critical to all your marketing efforts. Identify your key competencies and target audiences then use them to develop your core message.

Recognize Your Strengths & Blockers

Your hidden strengths can be uncovered, but subconscious blockers may hold you back. Discover how both can help you stand out in today’s crowded market, positioned as one-of-a-kind versus one-of-many.

Evaluate Your Opportunities

Explore publishing and speaking opportunities and evaluate those providing the most effective and efficient use of your time and money.

Assess Your Feedback

Responding appropriately to your audience ensures a positive perception of you and your company. Receive, analyze and apply feedback regularly to improve communications and increase effectiveness.

Manage Your Reputation

Anything that affects your brand affects your bottom line. Learn to apply strategies that build your name and strengthen your brand, ultimately unlocking your full potential.

Get Started With Wendy Today!

What People Are Saying

"I give you a total and absolute recommendation of Wendy Kurtz. She does everything she does with excellence, class, and savoir faire."

Mark Victor Hansen
Co-creator, Chicken Soup for the Soul publishing enterprise

I feel blessed to work with Wendy Kurtz. She knows everyone ...and can get them to talk to you or talk about you ...she is a woman of integrity...she's going to give 100% effort...you better hope she has enough time for you as a client because she doesn't take just anyone. Wendy Kurtz is the best!

Wally Amos
The Cookie Kahuna

"After having worked with Wendy for several years, I knew a strategic session with Wendy was exactly what I needed to do when I started thinking about changing the direction of my business. During the session she validated my thinking, offered viable suggestions regarding a few things I hadn’t considered, and I came away with real clarity as well as a high level plan for moving forward."

Casey Wohl
Author, Girls Getaway Guide Series